The Way ("us," "our," or "we") strive to offer the visitors of our website (the "Site") the many advantages of Internet technology and to provide an interactive and personalized experience (the "Services"). In this Privacy Policy (the "Policy"), we describe how we collect, use, and disclose information that we obtain about visitors to the Site and Services.

Please note that this Policy applies only to information collected by The Way online and does not apply to information collected or used by The Way, its subsidiaries, or its affiliates through other means, such as in-store locations. Your use of our Site or Services and any dispute over privacy, is subject to this Policy and our Terms and Conditions, including its applicable limitations on damages and resolution of disputes. Our Terms and Conditions are incorporated by reference into this Policy.

1. Changes to this Online Privacy Policy

The Way reserves the right to change this Policy from time to time. If we make changes, we will notify you by posting the updated policy on our Site and revising the "Last Updated" date above. We encourage you to review the Policy whenever you use our Site or Services to stay informed about our information practices and about ways you can help protect your privacy.

2. Information Collection

2.1  We may collect information about you directly from you and from third parties, as well as automatically through your use of our Site or Services.

2.2 Information we collect directly from you.  When you use our Site or Services, certain areas or features may require you to provide personal information, such as when you email us, enroll in our news letter through our Site, or submit information through our site. We may collect, but are not limited to collecting, the following information: your name, gender, email address, social security number, and issues in which you are interested in discussing with us. When you use our Site or Services, we may collect information including, but not limited to the following:

a.          Device information.  We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the Services. For example, we may collect and analyze information such as (i) IP addresses, geolocation information (as described in the next section below), unique device identifiers and other information about your mobile phone or other mobile device(s), browser types, browser language, operation system, the state or country from which you are accessing the Site or Services; and (ii) information related to the ways in which you interact with the Site or Services, such as: referring and exit pages and URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed and the order of those pages, the amount of time spent on particular pages, the date and time you used the Site or Services, the frequency of your use of the Services, error logs, and other similar information. As described further below, we may use third-party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information.

b.          Location information.  We may collect different types of information about your location, including general information (e.g., IP address, zip code) and more specific information (e.g., GPS-based functionality on mobile devices used to access the Site or Services), and may use that information to customize the Services with location-based information, advertising, and features. For example, if your IP address indicates an origin in Chicago, Illinois, the services may be customized with Chicago-specific information and advertisements. In order to do this, your location information may be shared with our agents, vendors or advertisers. If you access the Site or Services through a mobile device and you do not want your device to provide us with location-tracking information, you can disable the GPS or other location-tracking functions on your own device, provided your device allows you to do this. See your device manufacturer's instructions for further details.

c.          Cookies and other electronic technologies.  We may use the tools outlined below in order to better understand our users. As we adopt additional technologies, we may also gather additional information through other methods.

i.          Cookies.  "Cookies" are small computer files transferred to your computer device that contain information such as your user ID, user preferences, lists of pages visited and activities conducted while using the Site or Services. We may use Cookies to help us improve or tailor the Services by tracking your navigation habits, storing your authentication status so you do not have to re-enter your credentials each time you use the Services, customizing your experience with the Services, and for analytics and fraud protection. We may use a type of advertising commonly known as interest-based or online behavioral advertising. This means that some of our business partners use Cookies to display The Way ads on other websites and services based on information about your use of the Services and your interests (as inferred from your online activity). Other Cookies used by our business partners may collect information when you use the Services, such as your IP address, mobile device ID, operating system, browser, web page interactions, the geographic location of your internet service provider, and demographic information such as gender and age range. These Cookies help The Way learn more about our users' demographics and internet behaviors.

ii.          Disabling Cookies.  Most web browsers automatically accept cookies. If you prefer, however, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function as intended. For more information on cookies, please visit

iii.          Web analytics.  We may use third-party website analytic services in connection with the Site, including, for example, to register mouse clicks, mouse movements, scrolling activity and text that you type into the website or mobile application. These website analytics services generally do not collect any personal information unless you voluntarily provide it and generally do not track your browsing habits across websites which do not use their services. We may use the information collected from these services to help make the website more user-friendly.

iv.          Mobile device identifiers.  Mobile device identifiers are data stored on your mobile device which may track mobile device and data activities occurring on and through it, as well as the applications installed on it. Mobile device identifiers enable collection of personal information (such as media access control, address and location) and traffic data. Mobile device identifiers help The Way learn more about our users' demographics and internet behaviors.

2.3 Information from third parties.  We may obtain additional information about you from third parties such as marketers, partners, researchers, and others. We may combine information we collect from you with information about you that we obtain from such third parties and information derived from any other subscription, product, or service we provide.

2.4 Aggregate or de-identified data.  We may aggregate and/or de-identify information collected by the Site or Services or via other means so that the information collected is not intended to identify you. Our use and disclosure of aggregated and/or de-identified information is not subject to any restrictions under this Policy, and we may disclose it to others without limitation for any purpose, in accordance with applicable laws and regulations.

3. Use of Information

We may use the information that we collect for the following purposes:

  • For the purposes for which you provided the information;

  • To personalize your experience with the Site or Services by informing you of products, programs, classes, events, services, and promotions of The Way, our affiliates, or our partners;

  • To provide, maintain, administer, improve, or expand the Services, perform business analyses, or for other internal purposes to support, improve, or enhance our business, the Site, the Services, and other products and services we may offer;

  • To contact you when necessary or requested;

  • To customize and tailor your experience of the Site or Services;

  • To send emails and other communications that display content we think will interest you and according to your preferences;

  • To send you news and information about our Services;

  • To track and analyze trends and usage in connection with our Site or Services;

  • To better understand who uses the Site or Services and how we can deliver a better user experience;

  • To combine information received from third parties with the information that we have from or about you and use the combined information for any of the purposes described in this Policy;

  • To use statistical information that we collect in any way permitted by law, including from third parties in connection with their commercial and marketing efforts;

  • To prevent, detect, and investigate security breaches, fraud, and other potentially illegal or prohibited activities;

  • To enforce the legal terms that govern your use of the Site or Services;

  • To protect our rights or property;

  • To administer and troubleshoot the Site or Services; and

  • For any other purpose disclosed to you in connection with our Site or Services.

We may use third-party service providers to process and store personal information in the United States and/or other countries.

4. Sharing of Information

4.1          At the Way, we value your privacy. We will not share your credit card information or any other financial information with any third party except to complete your transaction and for the verification purposes mentioned above. We may share your personal information with third parties in the following instances:

  • Aggregate information (non-personally identifiable). We may share some aggregated demographic information (e.g., age, zip codes) with some of our partners. This is not linked to any personally identifiable information. We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (known as single pixel gifs or web beacons) to measure advertising effectiveness.

  • Third party service providers. We may disclose information about individual users to third parties who provide services to The Way or have a contractual relationship with The Way (e.g., independently owned and operated The Way franchised locations). These third parties provide a variety of services to The Way, including, without limitation, processing and verifying credit card information, tracking internet marketing campaigns, and processing credit card transactions. In addition, these services may include enhancing the information The Way collects about customers of its franchised locations. We may also use third-party email providers to assist with sending marketing emails for us or on behalf of franchisees. These companies do not retain, share, store or use personally identifiable information for any secondary purposes. Any personally identifiable information that The Way shares with its service providers may only be used to provide services to The Way and/or its franchisees and the service providers will not be given permission to use such information for other purposes under any circumstances.

  • Business transactions. In the event The Way goes through a business transition, such as a merger, or an acquisition by another company, or a sale of all or a portion of its assets, users' personal information will, in most instances, be a part of the assets transferred. Users will be notified via a prominent notice on our website for 30 days after a change of ownership or control of their personal information, if personal information will be used contrary to this policy. If, as a result of the business transaction, the users' personally identifiable information will be used in a manner different from that stated at the time of collection, users will be given the option to continue sharing their information consistent with our notification of changes section. However, nothing in this Policy is intended to interfere with the ability of The Way to transfer all or part of its business and/or assets (including the Site), for any purposes, without any limitation whatsoever. The Way specifically reserves the right to transfer or share a copy of personally identifiable information collected from its Site to the buyer of that portion of its business relating to that information.

4.2          Legal disclaimer.  Though we make every effort to preserve your privacy, we may disclose personal information when required by law or under the good-faith believe that such action is necessary under applicable law. We may disclose personal information in order to establish or exercise our legal rights or defend against legal claims. We also share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, to protect our property interests or that of our agents and employees, and to protect personal safety or the public. Your use of this site means you authorize and agree to the collection of your information as outlined in this Policy.

4.3          Do not track.  Currently, our systems do not recognize browser "do-not-track" requests. You may, however, disable certain tracking as discussed in Section 2.2 (c) ii.

5. Newsletter, Special Offers and Updates

5.1          Opt-in and opt-out.  A user can change their opt-in or opt-out status in several ways:

  • From a Newsletter: Click on the "Unsubscribe" link within the newsletter email;

  • You may additionally unsubscribe by sending your request in writing to

6. Security

The Way Site takes reasonable precautions to protect the information of our users. When users submit sensitive information via the website, we take steps to protect their information both online and off-line. Although we endeavor to create a secure and reliable Site and to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Policy. By use of our Site or Services, you hereby acknowledge that The Way is not responsible for any intercepted information sent via the Internet, and you hereby release us from any and all claims arising out of or related to the use of intercepted information in any unauthorized manner.

7. User Generated Content

We welcome you to engage with our users, our community and to post content on our Site, including your comments, resume or CV, and any other information you would like to be available on our Site. If you post content on our Site, all of the information that you post will be available to authorized personnel of The Way or our franchised locations. If you post your own content on our Site or Services, your posting may become public and we cannot prevent such information from being used in a manner that may violate this Policy, the law, or your own personal privacy.

8. External Links

Our Site may contain links to other websites maintained by third parties. Please be aware that The Way exercises no control over linked sites and is not responsible for the privacy practices or the content of such sites. Each linked site maintains its own independent privacy and data collection policies and procedures, and you are encouraged to review the privacy policies of these other sites before providing any personal information.

9. Children Under 13

Our Site or Services are not designed for children under the age of 13. If we discover that a child under 13 has provided us with personal information, we will promptly delete such information from our systems.

10. Contact Us

Users with questions or concerns regarding their privacy or this statement should contact us via Postal Mail at: The Way; Attn: Privacy, 4840 East Indian School Road, Suite 105, Phoenix, Arizona 85018, or by email at